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OUR MISSION
Rethink the footwear experience.
Through our automatic tightening technology, we aim to make footwear simpler, more modern and better suited to everyday life, without compromising comfort or support.
OUR STORY
It started with a simple idea.
Make footwear easier to put on, without compromising fit or support.
What began as an idea led to years of research, prototyping and testing to transform an everyday action into a technology designed for real life.
10+
years of research and development
2015
international patent
POWERLACE TODAY
A team involved at every stage.
Today, Powerlace brings together product development, engineering, operations and customer experience. From prototypes and testing to production and customer feedback, our team remains closely involved in improving every product.
PRODUCT
ENGINEERING
CUSTOMER EXPERIENCE
WHAT'S NEXT
The next generation of Powerlace.
Powerlace is currently preparing its first-ever women’s collection, a highly anticipated milestone for the brand, while also developing a new men’s collection.
Every new model follows the same approach: engineering, testing and continuous refinement to make the Powerlace experience simpler, more comfortable and more reliable.
IN DEVELOPMENT
01
First women’s collection
02
New men’s collection